In this two-parter, Jeff Ulster, CTO/COO of The Podcast Exchange, will lead off with a presentation on The Canadian Podcast Listener, a research study he published late last year with Audience Insights.
The second part will have Bob Kane, VP of Sales for The Podcast Exchange host a panel on the monetization of podcasts. With his fellow panelists – Jeff Ulster, CTO/COO of The Podcast Exchange and Alex Thériault, Digital Performance Marketer at Hello Fresh, they will speak to research, CPMs, and the number of impressions it takes per month in order to start earn the interest of advertisers and start making money.
Bob has lead the industry in podcast sales having spent the last three years with the CBC.
Alex and Hello Fresh have been mainstays in the pod space for Canadian advertisers over the last few years.
Kristi Lee is the creator and host of Canadian True Crime, a podcast started in January 2017 that tells true crime stories from around Canada in a one-person, narrative format.
Key Take Aways
- Money in = CPMs and Revenue Shares
- Impression Levels needed
- Brands out there
- Companies out there