An interactive and hands-on workshop that provides guidance about how brands can discover their brand story in a fast-moving world.
It looks at why storytelling is important, the science of storytelling, how to develop a brand story and how to develop value propositions.
This is a learn-and-do session that features a series of exercises that turn concepts into tangible ideas that you can apply to your business.
Key Take Aways
- Why storytelling matters
- How to become a storyteller
- How to create four-word, 10-word and 25-word stories
- How to create value propositions
- How to prioritize your brand storytelling