Emotional Design Psychology and Personality
In the near future, artificial emotional intelligence will read people’s emotions, personality, and physiological state, better than the most empathetic humans. To help participants get ready for the next generation of emotion reading technologies, Dr. Cugelman will run a workshop on the SPEAR Personality Types, a neuroscience-based personality tool, discuss how to build personality-targeted content.
Key Take Aways
- Neurobiology of personality
- The SPEAR Personality Types
- How a person's digital footprint reveals their personality and emotions
- Psychological content strategies for different personalities
- How to engineer emotionally intelligent ads