The number of digital marketing technologist (MarTech) doubled year after year in the past years. More and more digital marketing professionals who specialize in various digital technologies call themselves “Marketing Technologists”. They bring to the table a blend of both technical and marketing skills to orchestrate digital marketing operations. These highly sought after professionals are in high demand, but how can you find these unicorns? How can you become one such unicorn?
This presentation was initially delivered at TechJam Oct 2017 in Transylvania, Romania
View presentation from TechJam, Romania
Key Take Aways
- Chief Marketing Technology Influencers to follow
- Marketing technology skills to focus on
- What and how to study?
- Marketing Technology industry trends
- How to understand both the marketing and technology side