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The Canadian Podcast Awards

February 24th
6PM Pacific Junction Hotel

How to Discover Your Brand Story

Saturday
11:00 am
Room 361
Attend this Workshop

An interactive and hands-on workshop that provides guidance about how brands can discover their brand story in a fast-moving world.

It looks at why storytelling is important, the science of storytelling, how to develop a brand story and how to develop value propositions.

This is a learn-and-do session that features a series of exercises that turn concepts into tangible ideas that you can apply to your business.

Key Take Aways

  • Why storytelling matters
  • How to become a storyteller
  • How to create four-word, 10-word and 25-word stories
  • How to create value propositions
  • How to prioritize your brand storytelling

Resources

Advanced Social Media & Marketing Workshop

Speakers

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