Longtime freelance writer/editor Suzanne Bowness (www.suzannebowness.com) presents a session based on her 15+ years as principal of CodeWord Communications (www.codeword.ca).
Drawing on material from a college course she teaches on the topic, Suzanne will talk about how she started her writing business. She’ll also suggest questions to ask yourself to help decide if freelancing is right for you.
Next, Suzanne will discuss formats and approaches for pitching in her world of writing and editing, and invite contributions from participants on how they reach out to clients in their own creative worlds. The session will address ways that business can flow, from word of mouth to targeted client outreach (read: cold emails/calls), plus discuss networking strategies both with peers and within the wider creative community.
Finally, Suzanne will discuss important habits like time management, once again soliciting tips from participants so we can all share ideas on how to sustain and thrive in the gig world.
Key Take Aways
- The basics of launching and managing a freelance career
- How writers pitch editors
- How to target potential clients
- Finding and embracing a community of freelance peers
- Time management and other habits for entrepreneurial success